The Taiwanese information technology industry has grown enormously over the last few decades and the country is now a dominant player in the global market. ASUS has long been at the forefront of this growth and although the company started life as a humble motherboard manufacturer with a handful of employees, it is now the leading technology company in Taiwan and employs over 11,000 people around the world. ASUS makes products in almost every conceivable category of information technology too, including PC components and peripherals, notebooks, tablets, servers and smartphones.
ASUS continues to deliver on their In Search of Incredible promise as they strive to become the world’s most admired leading enterprise in the new digital era. Their In Search of Incredible campaign, launched in 2011, symbolizes their Design Thinking – Start with People philosophy. It extends beyond product design and development, sales and marketing, and illustrates the ASUS commitment to making life better through innovation. More
ASUS takes its name from Pegasus, the winged horse in Greek mythology that symbolizes wisdom and knowledge. ASUS embodies the strength, purity, and adventurous spirit of this fantastic creature, and soars to new heights with each new product it creates.
Innovation is key to the success of ASUS. Having unveiled the PadFone to a rapturous audience at Computex 2011, this year ASUS chairman Jonney Shih raised the bar once more with the announcement of the TAICHI and Transformer Book dual-purpose mobile devices.
The ASUS TAICHI is an Ultrabook with a double-sided display that allows it to be used as a tablet when the lid is closed, while the Transformer Book is a tablet that can be docked to a keyboard for instant transformation into an Ultrabook.
Together with the Tablet 810 with Windows 8 and Tablet 600 with Windows RT, ASUS has an array of products that will surpass its users’ imaginations as the world enters a new era of cloud computing.
This visionary approach is why ASUS is a major proponent in bringing quality innovation and design into its users’ lives. ASUS products won 4,368 international awards and accolades in 2015, and company revenue was over US$11.9 billion.